We started this project with the aim to increase the conversion rate on some important targeted keywords. It was also important to be clear about the offer so we set out to design a landing page that was concise enough to keep the user interested while being more effective in turning the visitor into a customer.
The results we saw were that conversion rate increased by a staggering 550% on those pages alone. The by-product of these incredible results was that the cost of acquisition for each customer got divided by almost 6 times.
Timeless t-shirt design
Sleeknote hosts 2 internal hackatons per year, during which they come up with crazy good ideas to deliver in one day. They needed a t-shirt which the team would all wear, that they could carry over the years. After testing a few directions, which all had
a very Danish vibe (the company is Danish), I came up with a graphic element that has an 'S' shape, which stands for Sleeknote, while hosting the kind of frames you find throughout Danish architecture.
Designing a book
When you set out to release a book that is more than 500 pages, needless to say that you need to be prepared. It's a lot of work from the writing all the way through putting the final touches on its layout. We spent a fair amount of time setting
up Built to Scale (an internal Sleeknote project) for success. I did work on the book cover (below a few of the concepts that were tested out) as well as the entire layout for the book itself.